Amazon signs Nielsen deal for NFL Thursday Night viewership research

 Amazon signs Nielsen deal for NFL Thursday Night viewership research


 Last year, Amazon signed an exclusive distribution deal with the NFL for "Thursday Night Football" for a season of $1.2 billion.


 Nielsen Holdings, a research company, will measure the viewing status of Amazon.com's "Thursday Night Football (TNF)" game of the National Football League (NFL) distributed on the video distribution service "Amazon Prime Video". agreed.  Both companies have made it clear.


 This is the first time that Nielsen has added streaming service ratings to its high-profile weekly TV viewership report.  This data plays an important role in determining advertising rates.


 Amazon Prime Video's streaming service has had exclusive rights to Thursday's NFL game this season, and Amazon has told advertisers that the game's coverage will reach a large audience.


 According to Amazon and Nielsen, the two companies have signed a three-year deal that will go into effect in September when the NFL season begins.

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